BUSINESS BREAKDOWN

‘IF YOU CAN SEE IT, YOU CAN ACHIEVE IT’

by Brendan Chaplin

Hey friend,

Today’s business breakdown is a concept that I honestly attribute to creating more wealth for coaches and experts than anything else. It’s the linchpin, it really is.

And the crazy thing is it’s something that has absolutely nothing to do with marketing, social media, ‘the online space’ or anything.

It’s all about your behaviour. And the good news it’s something you can learn and adopt this right away. From reading this post and actioning what I tell you below.

Let’s begin here....

The phrase people buy from people they know like and trust is simply not true.

Consider choosing an accountant or a doctor. Do you really care if you know or like them? Of course not. We want the best person for the job.

If the accountant can save you money and the doctor can remove your pain you will go with them.

What draws you to that particular professional is their reputation, their expertise and fundamentally their authority in the market above all else.

Coaching is no different.

People are paying for results, outcomes and experiences. This is what you need to be showcasing in the marketplace.

I often use the phase: ‘Coach First, Friend Second’.

When I work with someone it’s about getting you out of pain and taking you to where you want to be. We might end up as friends, quite often that happens but it is absolutely not my primary intention.

I would argue going out to make friends is actually the absolutely wrong thing to do. ‘The friend zone’ as we say has never worked has it!?! We lose our positioning and authority and it’s harder to win it back than it is to establish it in the first place.

Look i’m not telling you to move away from the person you really are, or act differently. But what I am telling you to do is understand positioning matters. People want to be certain they are in expert hands not friendly hands.

Your clients and prospects might be world class performers or business people, but in this instance you are the expert. You are an expert in what you do, you are an authority. behave like one.

And the good news is, experts get paid 14x more than non experts (Hinge Marketing Research). It’s the quickest most reliable way to sell your coaching in the thousands and actually deliver results. When people pay they pay attention after all!

Two take home messages here.

The way you present yourself matters. Brand yourself, sign partnerships, promote case studies, talk about the results you will deliver for a specific person. Do this before you meet people in your marketing.

When you meet people you are the absolute expert in what you do. Be certain, install confidence in people, share your knowledge with authority. This is what gets deals done and enrolls high value clients and high price points.

I have what I call the 16 behavioural principles in my coaching programmes that I teach.

Positioning and authority are teachable qualities. There are 14 others. If you want to work with me to unlock these behaviours and build a system to sign high value online clients send me a DM with the word ‘CLIENTS’ or reply to this if you’re reading on email.

I’ll send you all the details right away.

Love as always,

B. Xx

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