BB# 21: from struggling to sell single sessions to 21k in 8 weeks (without social media)...forget what you've been taught!!

Hey friend,

I had a very nice testimonial come through this week from a client that joined my ‘High Value Clients’ coaching programme and within 8 weeks had done £21k of sales through her core offer.

Prior to that she’d made little or no sales and was trading time for money, struggling to make ends meet.

And you know what was crazy about this client - literally none of that business came through social media. All of it came as a result of these things:

• Leveraging her network (she didn’t think she had one!)

• Increased authority and positioning.

• Certainty on outcomes delivered.

See it really is not about spending all day on social media. It really isn’t about speaking to people who are never going to pay for your services.

And although social media can be a really powerful engine to build your brand and sign clients, it’s not the only show in town.

So let’s break down these three components:

Leveraging network:

You might not think you have a network but you do. Literally everyone that’s ever crossed your path is in your network in some way.

This client was initially exactly the same. But when we unpacked her experience and her previous work very quickly we got to the gold. The people who would be a perfect fit were in there. My client began opening conversations with people using my ‘1 conversaion per day formula’. And before you ask, there were some no’s in there before the yes’s. It was uncomfortable initially. And the people she was speaking to were a combination of possible clients and people that might have access to possible clients (partners).

Following this she created opportunities to add value. Putting people together, interviewing people, creating thought leadership events, dinners. Being visible in her community.

And she added immense value before she’d been hired. That’s the kicker.

When the people you speak with have the ability to pay, deliver value and show them what you can do . Use the power of demonstration.

It’s no different to the way a luxury goods salesperson builds their connections. Or a wealth manager.

When I was looking for someone to advise me on investments after I’d sold my business in 2019 I went round 4 or 5 reputable firms. All of them spent the time to meet, put a proposal together, take my wife and I for lunch or dinner. There were maybe 3-5 touch points before we made our decision.

Why? Because they know that service matters and that the fees they will get from the deal are worth it.

Same with coaching.

Lesson: Take time to engage with people. Create opportunities. Sell your service through the time you have with them.

Increased authority and positioning:

People buy from people they know, like and trust is one of the biggest lies in marketing.

It’s simply not true. People buy from people or brands they know will do the job, that make them feel special, and that convey certainty and confidence. In coaching that’s called being an authority. 

What we did:

Firstly it’s about your behaviour and how you position and carry yourself. Be direct. Use clear language and talk about your results with authority. That’s a starting point.

Then putting yourself in rooms with people, creating events, that in itself goes a long way. In the case of this client she invited people to roundtable dinners and led that conversation. The simple act of creating this opportunity and being the linchpin is huge.

And finally she showed courage. To challenge people instead of agree. To be direct. To offer them an experience in her coaching.

She did the work that others were not prepared to do and it paid off.

Certainty on Outcomes Delivered:

This is a big one. Prior to our work my client was trading time for money selling ‘coaching’. But really who values this?

People want the outcome of the coaching. And they want it from someone they believe in.

Being vague in what you can deliver never get’s it done. Vague words lead to vague results. If you aren’t certain in your outcomes your clients will sense it. You won’t get the sale and you won’t be able to charge what you want for it.

Certainty comes from looking back at the experience you have and knowing you can get it done. Certainty comes from investing in the relationship and the person. Certainty comes from charging enough to get commitment from the client and from yourself.

We created a fully outcome based programme. None of the ‘you’ll feel enlightened at the end of it’ type programme. Really adding clarity to how the programme works, the different phases, the methodology and critically the exact outcomes. We created a process and a price point that cut through the noise and got noticed.

That’s what gets it done.

The results:

£21k worth of business in 8 weeks. Without socials, and having a lot of fun along the way. All without socials and all in that 3k-7k space giving her the opportunity to work with great people who can then go on and invest 10-30k for her next level.

Pretty cool I hope you’ll agree.

Two options from here:

So look, you can keep doing what you’re doing, or you can make a change and begin to sign those high value online clients you really want.

If you want to make a change here’s what to do:

Click HERE and watch my short video training on how my programme works. It will take you through the 4 core phases encompassing everything above.

Or Click HERE to DM me and we can start making a plan for you right away. DM me the word ‘INFO.

Whichever you choose i wish you the very best,

B. Xx

Follow me on my Socials for More Content

I post daily on Linkedin covering all things online business, working from anywhere, and generally improving yourself and achieving freedom.

Click HERE to follow me.

90 seconds to change your life…

Complete this short survey and help me tailor the content specifically to you, as well as give yourself some valuable reflection time through the questions asked…

Want a free copy of my best selling book ‘It’s NOT about Sets and Reps’ ?

Share the newsletter and if literally ONE person subscribes the book will be automatically sent to you! Pretty cool eh!

Come on, be honest with me…what’s your Next BIG goal in Business or Life? Click the one that resonates the most with you :)