BB# 29: The 2025 Masterplan

Hey friend,

Happy new year!! I hope you have an amazing time and 2025 is your best year yet.

You know the science that when you write your goals and visions down they are more likely to become real.

Have you written down your goals and visions for 2025 along with how you’re going to get there?

Another powerful exercise to go through is who do you need to be to create those goals and visions? How does that person behave? Who is that person?

If we want things to be different we need to be different, right?

Here’s my masterplan for 2025:

The overall vision in one sentence:

To continue to build impactful programmes and experiences for people whilst staying healthy, enjoying my work and growing our wealth.

I don’t want a ‘big’ business. Feel like i’ve done this, got the scars and the experiences which is all good. For me this next phase is about leaning in to what I love (coaching), keeping life simple and having time for projects and people I enjoy. If you’re smart with your money and have great people around, you can get as wealthy as you want with both a small and a big business. That’s the focus for me.

The thread that connects:

I’ll start this with the 3 C’s that link my 2025 together:

Connection. Community. Commitment.

Connection: I’m personally excited about things that give me genuine connection with other humans. I love the online world, but I am very much someone who likes to touch and feel things. Next year I will create more connection opportunities for myself and others.

Community: Linked strongly to connection, bringing people together to share in groups is working so well. This will continue to be a key focus. The power of community is the members not the leaders. This is important.

Commitment: We get what we focus on. And the goal for me is to be very careful what I commit to so that focus can be there. When I commit to something it means something. Taking time to think things through is not a bad thing, you’re weighing up whether you can commit. Commitment to me in 2025 is doing less things much better.

Here’s a roundup of my core focusses in 2024 and the pathway for each in 2025:

High Value Clients: This is my flagship programme for coaches and consultants that want to level up. I work with you to create a high value online offering, launch it and scale it. Regularly people are making record months quickly. Gabriel did £15k in his first month, Craig did £30k in his first week!

We’ve had all different types of coaches join this programme from fitness to mindset, to leadership, to alcohol free and more. It’s a really healthy group.

It’s grown from just me to now 3 people working to support the coaches in this group.

Next year the focus is on delivering more. We’re adding more to the group. I’m going to run a bi-monthly ‘what’s working now’ type session and we will lead the conversation in the space of what’s working to deliver high value, high quality coaching programmes.

Coaching Leaders: I started a mastermind programme for experienced coaches and leaders this year with my friend and fellow coach Aaron Hill. We’ve been running it for around 4 months now and it’s going really well. A big focus on connection, sharing coaching practises and helping each of us to grow.

The focus on this project is continuing to serve those members and bring that group together in person.

My Personal Coaching Work: This year I’ve supported two Barcelona football players on their physical and mental preparation and navigating injuries. To be honest I’d forgotten how much I enjoy working directly with athletes so next year I’d like to continue this work.

I’ve also supported several larger businesses on their strategy and vision work, then moving into coaching key leaders. I enjoy this work and will add 2-3 clients into this next year. It’s well paid work and potentially offers coaching for profit/equity (CFP/E) options if I want that which is exciting.

Partnrs: I started Partnrs mastermind group with fellow entrepreneur Mark Lamb to bring together people living internationally who wanted to grow wealth and build a more connected engaging lifestyle. It’s been fantastic so far, we’ve got experts in property, crypto, residencies, tax planning, marketing and tons more.

Focus for 2025 here will be building the core membership to 100 and bringing the group together in person. Really excited about this project.

Rebuilt Human: My 2 Day Immersion programme in Barcelona (and other cool places). I’ve run 5 of these in 2024 and loved every one of them. The work you can do away from your business for 2-3 days is immense. People really get shifts when we work this way.

Next year I will take on maybe 6 people across the year for this.

Investments: I’ve made several investments in 2024 and since 2019 when I sold my main business I’ve been very active investing in lots of companies. This has gone overall very well. Made some losses along that journey too, but overall a big positive.

In 2025 I’m focussed on reducing the investments and focussing into the crypto space far more. I’ve been an early adopter in Bitcoin first buying this in 2013 at next to nothing and then losing access to it !! Then next in 2015 at £5k. But I’m taking it a lot more seriously in 2025. I believe in it as a technology and for the future.

I hired a mentor in this space, joined two communities, in addition I will join a mastermind group next year to connect with serious investors and learn / partner on projects.

Personal: Overall I’m in a far healthier place now than last year following the move to Spain and generally much healthier lifestyle. Long may that continue.

Next year I’d like to do more strength training. Running has been my primary training outlet this year but I’m missing lifting stuff. Not sure exactly what that looks like but the action step is joining a gym! :)

Peace and Flow: I need to continue to work harder on creating more peace and flow moments in my day and week. It can be as simple as planning in a walk or some time to sit down and chill.

Fun and Travel: Next year i want to visit more places. I have Lisbon, Miami and Milan booked for Q1. I’d also like to visit Croatia, Athens, Geneve and a few other places that inspire me. I still love watches, fragrnaces, cigars and other nice things like that. I’d like to start a project bringing together those things. Don’t know what it looks like but let see.

Learn Spanish: I moved to spain with virtually no spanish. I now have a fraction more but next year I’ll embrace it more. I’ve got a tutor lined up to work with. 

So lots going on…

All exciting.

But what about you? What’s your masterplan? Why not write it up and share it with the world to hold you accountable.

Again, happy new year, thanks so much for following my work I really hope it’s helped you this year and together we can make 2025 your best year EVER!

B. Xx

My clients winning, here’s just a few recent examples:

• A selection of clients winning Here. 

• Learn how Sam from a handful of clients signed 5 clients from one event Here. 

• Learn how Russell generated £32k of increased revenue in just 6 weeks Here. 

• Hear from Craig who signed his first £30k client and scale from there Here. 

• A selection of my clients speaking about their personal and business transformations: https://youtu.be/DefGWRjHrsA 

• Tons more on my website here.

• And my Linkedin here (scroll to featured section).

When you’re ready here’s 3 ways I can help you…

1. Spend 2 immersive days with me in Barcelona building your business and your life. Click HERE to find out more.

2. Book a 121 Coaching Session with me. Whatever your dreams, struggles or challenges be they financial, personal, physical, or a combination we will figure them out and create a new human. Click here to find out more.

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