BUSINESS BREAKDOWN

‘IF YOU CAN SEE IT, YOU CAN ACHIEVE IT’

by Brendan Chaplin

Hey friend,

I speak with many people about monetising their passion. And often they are in a job they strongly dislike (or worse!), but feel trapped because they need to keep the fire burning and don’t have time to monetise their passions.

Maybe that’s you?

This breakdown is about how to overcome that.

I work with lots of coaches who begin in that very same position. Several of my clients have had 5-10k months recently whilst doing a full or part time job on the side.

Here’s how they did it, and how you can too if this applies.

1. Make the time. If it’s important enough you will.

Make the decision that you’re going to commit to this. You need to find a day per week or an hour or so per day. Think of the upside when you’ve done this, you can have a totally new business, income stream and life that gives you fulfillment and freedom.

But I don’t need to tell you that.

The strategy stuff:

Work through the following:

• What are you an expert at?

• What are the outcomes you can deliver?

• Who for?

• What are they worth to the people that want and need them?

2. Build the audience.

You can’t sell anything until you have people to serve. But the first few people are very likely known to you now, saved in your phone.

• Create a hit list of 50 people you know who might be interested and who you’d like to coach. Reach out and talk to them. Serve them.

• Invite them for a free session or experience in whatever you do. Blow their minds.

• Get testimonials.

• Enjoy the process. Don’t rush.

3. Make the Sales.

• Start a free WhatsApp or telegram community and serve those people daily, they will be your next few paying customers.

• Launch the programme. Your work to this point alongside the initial strategy will enable you to adapt and create a meaningful and compelling solution for people.

• Make the sales. Reach out, start conversations every single day. The sales come from here.

• Repeat.

Look it’s simple, but it’s not easy. This is work, and the upside is that you learn in a safe environment, you get to make money alongside your job and you can make the jump when you’re ready.

This is pretty much the exact sequence I take my clients through who are in this position.

If that’s you and you want to become a high performing coach with high paying clients drop me a DM or reply to this if you’re reading on email. We can throw ideas around.

Time to get back to the kids and the beach, we’re in Valencia this week. It’s hot and awesome!

Love as always,

B. Xx

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