BUSINESS BREAKDOWN

‘IF YOU CAN SEE IT, YOU CAN ACHIEVE IT’

by Brendan Chaplin

This newsletter is sponsored by HUNTRS x Hanna Larsson

I read Hanna’s newsletter every week it’s a great resource for all things personal branding and building online businesses, using AI etc. You can grab her free guide by clicking the link below. I got a ton of value from it personally.

Hey friend,

Great breakdown for you this week. How to launch and grow a newsletter that generates income for your business. And at the end there’s a link to a free training that will show you how to generate 20 pieces of social media content from your newsletter to use with your social media content throughout the week.

I’ve been writing newsletter since maybe 2008. You can see the ridiculously outdated image of my website back in 2011 with the newsletter option.

Of all the marketing pillars I’ve used I would say it’s been one of the top performers for me. Why? Because it builds real relationships.

Like the one you and I have now. You’re reading this for the value it brings to your life. I’m privileged to write it for you and I want you to win.

Email marketing is not about selling, it’s about building great relationships with real people. Building trust.

Here’s why it works:

If you don’t like my content you can opt out anytime and never hear from me again. That gives me a responsibility to write something I think will be valuable for you each and every week.

My clients are setting up newsletters and already seeing results from them.

Here’s how it works:

1. Pick a topic for your newsletter. For example if you are a business coach call it something like ‘Business Growth Matters’ (you can do better than that!)

2. Commit to a minimum 1x weekly frequency.

3. Send it at the same time each and every week. Promote the content that’s coming on your socials.

4. 80-20 Principle: 80% exceptionally high value content, 20% conversion or sales based content. Actually I’d make that 95-5% if you can.

5. Commit. send 26 weeks in a row before you make a judgement if it’s working for you or not. My guess is if you do it for 6 months you’ll do it for 6 years.

6. Build relationships. Encourage your readers to hit reply and email you back. Encourage them to share their thoughts and give you feedback. Take the time to respond to them all. (Hit reply and share your story with me!)

7. Solve their problems and actually care.

8. Ask questions that tell you what products and services your readers actually want.

9. Build the solutions your readers want and then email your readers with a great offer.

10. Make sales and then go again.

It sounds simple because it is. But simple doesn’t mean easy. You have to do the work to make it work.

And my guess is that if you commit you’ll actually begin to really enjoy it.

Bonus: Click here to watch a 6 minute free training on how to use ChatGPT to create 20 pieces of content from your single newsletter.

The ‘ask then build’ model is really what I believe is the definition of true entrepreneurship. It’s such a pure relationship. More on this in another newsletter.

Anyway that’s all for now. Don’t forget to subscribe to Hanna Larsson’s free guide on building your personal brand by clicking here.

Have a great week and message me when you launch your new newsletter…

B. Xx

Direct from Hanna:

“44% of a company’s market value is dependent on the CEO's reputation. Are you ready to build your personal brand and audience to take your business to the next level?
_{Get actionable business advice 2x / week (and FREE guide) by subscribing to my free newsletter.”}

When you’re ready here’s 4 ways I can help you…

1. Apply to work with me. I will partner with you to launch, build and scale your online business. Click here to find out more.

2. Learn how to sign High Value Clients with my masterclass here.

3. Book a 121 Coaching Session with me. Whatever your dreams, struggles or challenges be they financial, personal, physical, or a combination we will figure them out and create a rebuilt human. Click here to find out more.

4. Sponsor this newsletter and get your message in front of over 11,000 coaches, experts and entrepreneurs. Click here for more info.

Follow me on my Socials for More Content

I post daily on Linkedin covering all things online business, working from anywhere, and generally improving yourself and achieving freedom.

Click HERE to follow me.

90 seconds to change your life…

Complete this short survey and help me tailor the content specifically to you, as well as give yourself some valuable reflection time through the questions asked…

Want a free copy of my best selling book ‘It’s NOT about Sets and Reps’ ?

Share the newsletter and if literally ONE person subscribes the book will be automatically sent to you! Pretty cool eh!

Come on, be honest with me…what’s your Next BIG goal in Business or Life? Click the one that resonates the most with you :)