MMF Newsletter #1

Total Immersion, Building an Unscalable Company and Ben Francis

MINDSET, MONEY AND FREEDOM

3 Things to Change Your Life…

by Brendan Chaplin

Hey friend,

Big one this week. Every Saturday at 9am GMT I share three things that could genuinely change your life in the realms of Mindset, Money and Freedom.

This week I’ve switched to Beehiiv to host the newsletter so that’s why it might look a bit different.

My goals for you are:

  1. To take control of your life and achieve your version of freedom, whatever that may be.

  2. To learn how to deliver your best work, the fulfilling work that makes you buzz with excitement, and to get paid extraordinarily well for the results you deliver.

  3. To learn how to build a scaleable company that works without you and gives you freedom.

Hopefully I deliver on that for you this week!

Here we go…..

BC. Xx

MINDSET : 

Total Immersion. This is a term I use a lot when it comes to getting space for
yourself and away from your business. The day to day means you get sucked in to things that distract you. Family, admin, amazon deliveries!!! (They’ve just been as I type this!).

Your way out from this is total immersion. Be ruthless, get away from the day to day, create space for yourself and work on your mindset and strategy in an immersive environment.

I just said goodbye to two entrepreneurs that I’ve partnered with in their company this week. They came to me in Barcelona and we literally created an entire strategy to scale their company from 6 to 7 figures in the next 18 months. We had some fun, but the focus was really there.

They needed that because the day to day is not an option when it comes to strategic thinking.

You must be ruthless with your mindset. Do NOT let your time be stolen from you, you will not get it back!

MONEY:

Your very best work is not scaleable. The world is obsessed with creating a scalable business. I get that, I’ve done it, it' is important.

But understand this, there are many ways to skin the cat. From my experience mentoring many thousands of coaches and business owners very often the best way for you to hit 6 or even multi 6 figures in revenue is to build a reputation and brand that allows you to charge high fees and deliver your best work to a handful of clients.

You don’t need tons of funnels or fancy tech to do this. You need to be a master practitioner, open conversations, mix in the right circles and you can charge 10k, 20k even 50k per year for your services. (Want to learn how, hit reply and tell me your goals).

FREEDOM:

“I get up every day and do exactly what I want to do”. This is Ben Francis’ (founder and CEO of Gym Shark) definition of freedom.

I love that. He chooses to run Gym Shark because he loves it not because he has too. It would be financially easy for him to sell his stake in that business for hundreds of millions and ‘retire’! But why when he loves it?

Freedom is not giving up work, it’s making your life what you want it to be to spend your time with who you want, when you want, on your terms.

But you need a plan to get there. It will not just happen.

 

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