This book changed how I coach (and live). You can get it free (today only)...

No catch. No funnel. Just a gift from me to you.

Author

Brendan Chaplin
July 21, 2025

Hey friend,

A while back I wrote a book called It’s Not About Sets and Reps.
It was my attempt to share what I’d learned, on the floor, in the trenches, coaching real people and building real teams.

It’s not a textbook.
It’s not a theory dump.
It’s 87 lessons on coaching, performance, and what actually matters.

And for the first time in years, I’m giving it away for free.

You can grab the full book now, just join my free community and you’ll find it inside. No strings. You’ll also get access to my Mindset, Money & Freedom newsletter, but that’s it. No spam. No sales pitch. Just value.

If you’re wondering if it’s any good, here’s what a few of the best in the business had to say:

“It’s Not About Sets and Reps is a handbook on the essence of coaching—which is coaching people.
This will make you a better coach if you reflect upon and apply the messages Brendan has put together.”
– Vern Gambetta

“This is a terrific book. It contains not just information, but wisdom that coaches of all experience levels will profit from.”
– David Joyce, Author of High Performance Training for Sports

“Brendan Chaplin’s book is a terrific read. There’s a lack of real-world wisdom out there for young S&C coaches.
This book offers a lot of the former.”
– Dean Benton, Performance Director

“It’s Not About Sets and Reps is a great reminder that, guess what—it’s not about sets and reps.
Coaching is about people, and Brendan does a great job reminding us.”
– Mike Boyle, World Renowned Strength Coach

Whether you’re a coach, business owner, teacher, leader or just someone serious about improving performance and helping others do the same, this is for you.

It’s free. It’s ready. And it’s something I’m proud of.

Brendan Xx