MINDSET, MONEY AND FREEDOM

3 Things to Change Your Life…

by Brendan Chaplin

Hey friend,

How’s 2025 going for you so far, amazing I hope?

The three things I need to take you through today are:

1. You are more than a ‘coach’.

2. If you want more money work on these two things.

3. The self care spiral.

Let’s jump into it.

Xx

A question: Has reading this newsletter helped you in some way no matter how small ? Reply to this email and tell me how, I’d really appreciate that, it helps me to create content that works for you.

Here are some recent breakthroughs from readers, thank you for your replies:

"I stopped asking for permission. It’s strange how freeing that feels." Sophie.

"I didn’t realise how much I was censoring myself in business until I read your post about showing up fully. I started speaking more openly not just about what I do, but why I care about it. It feels like people are actually seeing me now, not just my offer." Elena.

"I had to re-read your post about challenging clients because it really challenged me. I’ve always been afraid of being ‘too much’, like if I was too honest, people would leave. But I decided to be brutally honest with a client last week, and the conversation changed everything. Not only did they respect it, but it felt like I crossed some invisible threshold as a coach. Anonymous.

MINDSET : 

Here’s some things I’ve seen to be true with many coaches out there.

The higher the price point the less ‘stuff’ you need to offer. People don’t want features they want you.

The more desperate you are the less business you’ll do. There’s a difference between being intentional, driven, and certain….and being needy.

In 2025 coaching is leadership and leadership is coaching.

People are looking for leadership and you need to lead.

So the question to ponder is this:

What kind of person would you follow? What are you looking for?

Model this.

Bring that leader into the world this year.

If you do you’ll become a magnet for people looking for that leader themselves.

Be that person first, then think about all the other stuff.

MONEY:

If you want more money this year get better at relationships.

Yes I know you’ve heard that before, but I mean realllly get better at relationships.

Make it a super strength.

Let me explain.

Very few things in this world are linear. Meaning you do X you get Y. Most definitely not coaching. We’re dealing with complex organisms here, remember.

It simply cannot be linear, yet what do most coaches look for? The blueprint, the system.

“So if post this many times I get this back right?”

But why are there well qualified coaches out there earning less than the minimum wage?

Because they were never taught something important….

If we want to be great at coaching, if we want to enroll amazing clients and deliver exceptional results we must use emotions as data.

Here’s some relationships that must be prioritised.

The relationship with your audience (yes you do have an audience, if it’s two people or two million people you have an audience).
Can you read what they want, how they feel? What they need from you? Are you actually listening or is this all something you’d rather not bother with.

The relationship with your prospects. The people you know you can help.
Have you picked up the phone to them recently? Are you serving them before they are paying you? Isn’t that actually what coaching is?

Who ever said the rule was you anoint yourself as a coach and then money appears?

No no no. We cultivate these relationships over time. We’re privileged to have them. Even when you feel you work so hard to ‘get’ them, you have to work harder to ‘keep’ them. We have to serve people before we get paid.

People are paying already, with their attention.

Here’s the good news, the blueprint you’ve been waiting for.

If in doubt, go closer and deeper.

More than you’ve ever been before with your audience, your prospects, your clients.

Going closer means you listen harder, adapt quicker, truly serve.

And then the data appears, through emotions.

Suddenly it’s like you’ve got the cheat codes. You know what to do, what to say, the game slows down for you.

Listen to the people that matter and you will be successful.

FREEDOM:

Self Care. In the form of whatever you choose. Might be movement, shopping, rewarding yourself, spa day, meal out, solitude. You decide.

Self care is also self love. Putting yourself first.

Contributing to increased self worth.

Which leads to confidence.

Moving to desired identity.

And social recognition.

Maybe status.

It’s an upward spiral that keeps paying dividends.

Whilst reducing stress and anxiety along the way.

The next time you are feeling guilty because you want to treat yourself.

Read this again.

And then do it.

Xx

My work changes lives, here’s just a few recent examples:

• A selection of clients winning Here. 

• Learn how Sam from a handful of clients signed 5 clients from one event Here. 

• Learn how Russell generated £32k of increased revenue in just 6 weeks Here. 

• Hear from Craig who signed his first £30k client and scale from there Here. 

• A selection of my clients speaking about their personal and business transformations: https://youtu.be/DefGWRjHrsA 

• Tons more on my website here.

• And my Linkedin here (scroll to featured section).

If you want to experience a profound transformation in your life and your business reply to this with the word ‘change’ or contact me here.

Did this newsletter help you get a breakthrough in some way? Reply to this email and tell me how, I’d really appreciate it.

Follow me on my Socials for More Content

I post daily on Linkedin covering all things online business, working from anywhere, and generally improving yourself and achieving freedom.

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Read my latest posts here.

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