MINDSET, MONEY AND FREEDOM

3 Things to Change Your Life…

by Brendan Chaplin

Hey friend,

This week is about three things that will change how you think, how you make money, and how you create freedom in your life.

• The power of niche. When you commit to a specific niche, you do not need thousands of people. You just need the right ones.

• Know your numbers. You do not need a massive audience to hit 20K a month in coaching. You need the right offer and a simple strategy to get in front of the right people.

• Higher-value clients, better business, better life. A £500 client and a £5000 client operate in completely different ways. One moves with hesitation. The other moves with certainty.

Before we get into it, my latest YouTube video on Bitcoin is live. If you have ever considered check it out here.

Right, let’s get into it.

Xx

MINDSET : REVISITING NICHE

Last week, I was in Milan, leaning into one of my passions, fragrances. Specifically, niche independently owned, artistic fragrance brands. (Call that a niche right!!)

I attended a VIP day with 20 people from around the world, each of whom had paid £500-£600 to be there. These were people from San Francisco, Houston, New York, Copenhagen, Singapore, Italy, Spain, the UK, Australia, New Zealand, and more.

Every single one of them had flown thousands of miles at their own expense to be in that room. And all for a very specific niche, independently owned artistic fragrance brands.

Now, tell me that is not the power of extreme niche in play.

Tell me that is not the power of social media bringing like-minded people together from all over the world.

So whatever your niche is, think globally.

You do not need hundreds of thousands of people to make £20K a month in coaching and change your life. You just need to commit to serving the right people and doing it consistently over time.

MONEY: KNOW YOUR NUMBERS

You do not need a ton of customers to build an exceptionally profitable coaching business.

What you need is:

1. An offer worth thousands
   If your coaching program delivers a valuable outcome, it should be priced accordingly. A £5,000 offer is not expensive if the outcome is worth far more to the right person.

2. Clarity on your numbers
   If your goal is to sell four £5K coaching programs a month (giving you £20K), you need 20-30 meaningful conversations per month.

   (This is my 1 conversation per day formula).

   If you have 30 solid conversations a month and you convert 1 in 5, you will have 6 new clients every month.

3. A simple strategy for getting conversations
   Your focus should be quality conversations, not mass followers.

   By combining social media, marketing, and organic content, you can easily bring more than 30 ideal prospects into your ecosystem every month.

This is not rocket science. But it does require consistency, courage, and clarity.

If you have been wanting to build this business for a long time but keep getting stuck, reply to this email, tell me your story, and let’s throw some ideas around. 

FREEDOM: £500 CLIENTS vs. £5000 CLIENTS

The difference between low-value and high-value clients is staggering.

A £500 client:

• "Can you make it £400?"

• "Can I pay in installments?"

• "What’s the refund policy?"

A £5000 client:

• "Invoice paid."

• "I also have some friends to introduce you to."

• "Looking forward to getting started."

This is why you want to focus on high-value clients.

Better relationships. Better results. Better life.

Keep making it happen.

B. Xx

My work changes lives, here’s just a few recent examples:

• A selection of clients winning Here. 

• Learn how Sam from a handful of clients signed 5 clients from one event Here. 

• Learn how Russell generated £32k of increased revenue in just 6 weeks Here. 

• Hear from Craig who signed his first £30k client and scale from there Here. 

• A selection of my clients speaking about their personal and business transformations: https://youtu.be/DefGWRjHrsA 

• Tons more on my website here.

• And my Linkedin here (scroll to featured section).

If you want to experience a profound transformation in your life and your business reply to this with the word ‘change’ or contact me here.

Did this newsletter help you get a breakthrough in some way? Reply to this email and tell me how, I’d really appreciate it.

Follow me on my Socials for More Content

I post daily on Linkedin covering all things online business, working from anywhere, and generally improving yourself and achieving freedom.

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Read my latest posts here.

Here’s a few you might enjoy.

• The 3 components to selling £5k+ coaching programmes.

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• 7 Figures on Paid Ads - how to build campaigns that deliver.

• The Hierarchy of Leads for Coaches and Service Based Entrepreneurs.

• The Most Important Skill in Marketing.

• Building a Business Alongside a Full Time Job.

• Why You Should Build an UNscalable Business.

• The 4 Online Coaching Business Models.

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