MINDSET, MONEY AND FREEDOM

3 Things to Change Your Life…

by Brendan Chaplin

Hey friend,

Happy Saturday.

This week is about three things that will change how you think, how you make money, and how you create freedom in your life.

• Focus is a decision. You can’t chase two rabbits. You’ll catch none.

• There are people who want to pay more. Give them the option.

• Freedom is about buying back your time. So start thinking in leverage.

Right, let’s get into it.

Brendan

Xx

Before we begin, you should know the following links:

Born Again Crypto Newsletter: I write a weekly update on all things Bitcoin and wealth creation. If you’re thinking beyond income and into long-term wealth, come check it out here.

My Youtube Channel. Every week I publish new content on lifestyle and cool stuff. Something very different. Check it out here.

MINDSET : FOCUS AND COMMIT

I just got off a powerful call with my clients and the theme was clear.

Chase one rabbit. Not three.

There’s a temptation in business to keep adding. More offers. More projects. More content.

But the discipline is in subtraction.
The game is in focus.

Focus is not just a tactic. It’s a mindset.
It’s the ability to say: This is my thing. And I’m going all-in on it.

Every time you start entertaining new ideas, you divide your power.
And when you divide your power, you weaken your results.

So this week, ask yourself:
What is the one goal?
What is the thing that deserves all of you right now?

Everything else is noise.

Until you go all in, you’re playing small.

MONEY: HAVE AN EXPENSIVE OPTION

There are always people who want more.

More access.
More personal time.
More support.

So give them a price for it.

If your core offer is a 3 to 5k coaching program, create a version that’s 15k or 20k. Maybe it’s shorter. Maybe it’s more intense. Maybe it includes unlimited access.

What matters is that it gives people a clear premium path to work with you.

And here’s the hidden power:
Your premium offer positions your core offer.

The 5k program now looks like a no-brainer.
Because next to a 20k program, it’s accessible.

The goal isn’t just to sell the top-tier.
The goal is to anchor your value and show the market what you’re really worth.

And one more thing:
Don’t lower the bar to let people in.
Instead, communicate your value hard.
Let them say no and keep them close.

This is what we call the opportunity funnel.

Some people just need more time. More trust. More conversations.

Play the long game. Stay visible. And when they’re ready, they’ll come..

FREEDOM: BUY BACK YOUR TIME

In my freedom pyramid, I talk about the three Ps:

• People

• Processes

• Products

People buy back your time when you bring in great support.
Processes buy back your time when they make things run without you.
Products buy back your time when they can be sold a thousand times but only built once.

It’s all leverage.

Real freedom is not about working less.
It’s about owning your time.

So this week, ask yourself:
What do I need to build, delegate or improve…
So I can buy back more time?

Because that’s the only thing you can’t earn again.

Until next time,

Brendan. Xx

My work changes lives, here’s just a few recent examples:

• A selection of clients winning Here. 

• Learn how Sam from a handful of clients signed 5 clients from one event Here. 

• Learn how Russell generated £32k of increased revenue in just 6 weeks Here. 

• Hear from Craig who signed his first £30k client and scale from there Here. 

• A selection of my clients speaking about their personal and business transformations: https://youtu.be/DefGWRjHrsA 

• Tons more on my website here.

• And my Linkedin here (scroll to featured section).

If you want to experience a profound transformation in your life and your business reply to this with the word ‘change’ or contact me here.

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