MINDSET, MONEY AND FREEDOM

3 Things to Change Your Life…

by Brendan Chaplin

Hey friend,

This week is all about staying focused, strengthening your business, and making sure you are not quietly self-sabotaging the very things that could take you to the next level.

Let’s get into it.

Before we begin, you should know the following links:

Born Again Crypto Newsletter: I write a weekly update on all things Bitcoin and wealth creation. If you’re thinking beyond income and into long-term wealth, come check it out here.

My Youtube Channel. Every week I publish new content on lifestyle and cool stuff. Something very different. Check it out here.

Right, let’s jump into it.

Xx

MINDSET : STAY FOCUSSED ON YOUR HIGH VALUE SOLUTION…

When you’re not getting the sales you want, there’s a temptation that creeps in.
You start thinking:
“Maybe I should offer something cheaper.”
“Maybe I need to simplify it so it’s easier to say yes.”
“Maybe I need a few options for people who aren’t ready.”

And before you know it, you’ve diluted the very thing that made your programme powerful.

Your job is not to create lower versions of your product.
Your job is to find the right people who see the value in the full version.

If you believe in your offer—
If you know it changes lives—
Then you owe it to yourself (and your clients) to stop trying to “accommodate” everyone and instead focus your energy on the people who are ready.

Don’t split your attention.
Don’t water down your impact.
Sharpen your message.
Embrace the conversations.
Stick to task.

If you need help designing a truly high-value coaching offer that lands, reply to this email and I’ll give you some support.

MONEY: RETENTION IS REVENUE

I just got off a powerful coaching call with my business coaching group and one of the big themes was retention.

Let me remind you of a truth:
It costs 5–7x more to acquire a new client than to retain an existing one.
And yet most coaches spend all their energy chasing new business while neglecting the people already in their world.

Here are three retention killers and how to fix them:

1. High-Touch Drops to Low-Touch
   Most coaches start strong—fully engaged, deeply supportive—then coast.
   And when it’s time to renew, they go high-touch again and it doesn’t feel genuine.
   Build high-touch into your normal rhythm. Make it the culture of your delivery.

2. Failing to Claim Wins
   If you don’t point out the client’s wins and how your support helped create them, they might assume they did it alone.
   Whether it’s a mindset win, a money win, a habit change or a breakthrough—own it with them.
   Celebrate it. Stamp your value into their story.

3. No Future Seeding
   If you wait until the end of a program to talk about what’s next, it feels like a sales pitch.
   If you’ve been seeding the next phase the whole way through, it feels natural.
   Assume the continuation. Speak in future tense.
   “Can’t wait to build on this in the next phase.”
   “You’re going to love what’s coming.”

Retention isn’t about tricks.
It’s about service, consistency and vision.

FREEDOM: WHAT IF FREEDOM IS JUST FEELING SAFE IN YOURSELF?

When people think about freedom, they often picture a financial number.
Or a location.
Or being able to do what they want, when they want.

But here’s another definition to play with this week:
Freedom is feeling safe in yourself.

Safe in your decisions.
Safe in your identity.
Safe in your values, even when the world is pulling you in a million directions.

Most people don’t feel that way.
They live in reaction, in comparison, in worry.

But what if your next level of freedom is about standing still for a second and remembering;
You’re already doing better than you think.

If you can lead with that energy this week, everything changes.

Keep going.

B. Xx

My work changes lives, here’s just a few recent examples:

• A selection of clients winning Here. 

• Learn how Sam from a handful of clients signed 5 clients from one event Here. 

• Learn how Russell generated £32k of increased revenue in just 6 weeks Here. 

• Hear from Craig who signed his first £30k client and scale from there Here. 

• A selection of my clients speaking about their personal and business transformations: https://youtu.be/DefGWRjHrsA 

• Tons more on my website here.

• And my Linkedin here (scroll to featured section).

If you want to experience a profound transformation in your life and your business reply to this with the word ‘change’ or contact me here.

Did this newsletter help you get a breakthrough in some way? Reply to this email and tell me how, I’d really appreciate it.

Follow me on my Socials for More Content

I post daily on Linkedin covering all things online business, working from anywhere, and generally improving yourself and achieving freedom.

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Read my latest posts here.

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