MINDSET, MONEY AND FREEDOM

3 Things to Change Your Life…

by Brendan Chaplin

Hey friend,

This week is about stripping things right back. The pain of not taking action is still pain. Simplicity scales. And freedom? It’s not a dream. It’s a number.

Let’s get into it.

Before we begin, you should know the following links:

Born Again Crypto Newsletter: I write a weekly update on all things Bitcoin and wealth creation. If you’re thinking beyond income and into long-term wealth, come check it out here.

My Youtube Channel. Every week I publish new content on lifestyle and cool stuff. Something very different. Check it out here.

Right, let’s jump into it.

Xx

MINDSET : CHOOSE YOUR PAIN

You have two choices in this game.
You either choose the pain of investing in yourself and moving forwards,
Or the pain of staying where you are.

There’s no third option.

And I’ve lived this.
18 years ago I put my life savings into a gym in Leeds. I had the ambition. I had the drive. But I didn’t have the sales and marketing knowledge.

I lost everything.

That experience taught me the cost of trying to figure it out alone.

So I got help.
I hired my first business coach. And since then, I’ve invested tens of thousands into mentors, masterminds, and support.

Not all of them were financial investments.
But the best ones? The ones that truly changed things?
They came with a real price tag,
Which meant real accountability, real buy-in, and real transformation.

I recall vividly the moment I said yes to two coaches at once, one for sales, one for leadership. £2,000 per month at the time, 15 years ago (maybe £3,500/m now?).
Scary. No guarantees.
But in that next 12 months, I went from under 100K revenue to 270K. The year after that? Over 400K.

That was the springboard.

I’ve never looked back.

So here’s my question to you:
Are you prepared to choose the pain of investing and stepping forward?
Or will you continue to pay the silent, creeping cost of staying where you are?
Each day wondering what might be if you had the courage to write the check.

Because here’s the truth.
Staying still is moving backwards.
Inflation doesn’t care how scared you are.
The skills and tools you learn and action today will compound every month and year.

MONEY: IF IN DOUBT GO BACK TO BASICS

If you’re not making enough money in your coaching business right now, you don’t need more complexity.
You don’t need a funnel or AI or a new logo.
You need to go back to the basics.

Here are the KPIs that matter:

1. Conversations
You need to talk to more people.
People you know. People in your community. People in your audience.
Knock on doors. Send the message. Spark the conversation.

2. Offers
Make more offers.
Invite people to experience what you do.
If your offer is £2K, £5K or more, you can absolutely spend time giving them a proper experience before they buy.
The more generous you are with your process, the more likely they are to commit.

3. Outcome-Driven Offer
Sell outcomes.
Sell transformation.
Position it clearly. Price it properly. BE CERTAIN.
And then speak to people who have the means and the mindset to say yes.

That’s it.

If in doubt, go back to basics.
And if you’re willing to be consistent with this for even just 30 days, you’ll be amazed at the traction you build.

FREEDOM: IT STARTS WITH A NUMBER

Let’s just say it.

Freedom is the goal.

To live where you want.
Work from anywhere.
Take your kids on midweek adventures.
Say yes when most people have to say no.

But freedom isn’t just a vibe or a dream.
It’s a number.

You need to know your freedom number.

Out here in Spain, my number is lower than it would be in the UK.
Life is more affordable.
The sun is free.
The beach is free.
Kids playing outdoors all day, free.

But there’s a barrier to entry.
It takes thought. Planning. Financial clarity.

So here’s your task:
Calculate your freedom number.

Start with:

• Monthly fixed expenses

• Dream lifestyle upgrades

• Family, travel, investments

And then ask:
What does this really cost?
What would life cost if I moved?
What would need to change for this to happen within 12 months?

Then go build your business around that number.

(And if you’re thinking of Spain, check out my YouTube channel. I talk a lot more about this there.)

Let’s build the freedom you’ve been thinking about for too long.

Until next week,
Xx

My work changes lives, here’s just a few recent examples:

• A selection of clients winning Here. 

• Learn how Sam from a handful of clients signed 5 clients from one event Here. 

• Learn how Russell generated £32k of increased revenue in just 6 weeks Here. 

• Hear from Craig who signed his first £30k client and scale from there Here. 

• A selection of my clients speaking about their personal and business transformations: https://youtu.be/DefGWRjHrsA 

• Tons more on my website here.

• And my Linkedin here (scroll to featured section).

If you want to experience a profound transformation in your life and your business reply to this with the word ‘change’ or contact me here.

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I post daily on Linkedin covering all things online business, working from anywhere, and generally improving yourself and achieving freedom.

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Read my latest posts here.

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