MMF#55: The Danger Zone, The Close, and a Surprising Truth About Freedom

plus two free things for you ;)

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MINDSET, MONEY AND FREEDOM

3 Things to Change Your Life…

by Brendan Chaplin

Hey friend,

This week’s message is about three things:
Why we stay stuck, how to actually make more sales, and a different take on what freedom really looks like.

My new Mindset Money and Freedom Community is up and running.

It’s for coaches who are ready to do the work and stop thinking success is just one more YouTube video or Instagram Carousel post away.

We’re keeping it tight. Once it’s full, it’s full.

Secondly,

I have my Own ChatGPT and i want you to have it for free.

It’s called ‘Brendan’s Change Your Life GPT’. It takes you through a series of questions then prepares a business plan for you to launch your new idea.

You can get access here (no opt in required)

Enjoy 🙂 

Right, let’s make some moves!

Xx

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MINDSET : THE DANGER ZONE

You know that feeling when you’re uncomfortable in your current life… but doing what’s needed to get to where you really want to be feels impossible, or feels more painful than cruising along in your current state. That’s the danger zone.

You don’t love where you’re at. But the next moves seem painful. Feels like work. Feels like risk. Feels like stress.

So what do most people do?

They tolerate the discomfort.
They adjust the thermostat.
They stay exactly where they are.

Let me give you some real-world examples:

  • You’re underpaid and undervalued. But the thought of launching a business feels terrifying so you stay stuck.

  • You’re overweight and tired. But getting a trainer and committing to the gym feels intense so you keep putting it off.

  • You hate your job. But applying for something new, getting rejected, or retraining? It feels too much.

This is what I call the danger zone of no change.
The solution feels more painful than the problem so nothing happens.

The cure? Two things.

  1. Amplify the pain. Stop numbing it. Feel it more. Turn it up. Let it motivate you in stead of avoiding it.

  2. Lower the barrier. Find the tiniest, simplest next move. One phone call. One application. One uncomfortable step.

Start there. And things start to shift.

MONEY: OPENING VERSUS CLOSING

Some people are brilliant at starting conversations. They’re connectors. They get the attention.
Others? Can close like assassins. But they never start the dance.

Problem is, if you’re running your own business, you’ve got to do both.

Back in the day, I was decent at closing. But I was too busy to open the door. So I used paid ads and automated marketing to get people in.
When I built my sales team, I saw this play out too. Some were brilliant openers. Some were strong closers. The best teams had both.

But if you’re doing it all yourself right now, here’s what I want you to remember:

If you don’t close them, someone else will.

And if you believe in your product, if you know it can help someone,
it’s negligence to not push for the sale.

Your job is to help people, selling is part of that.

That shift in mindset will make you more money than any script, funnel, or content plan ever will.

FREEDOM: IT’S A FEELING!

You can be on a beach in Bali and still feel stuck.
You can be in a grey flat in Birmingham and feel completely alive.

Freedom isn’t where you are. It’s how you feel.
And how you feel comes from doing what matters to you.

It might be building something.
It might be serving people.
It might be taking Fridays off to play with your kids.

But it’s not about sipping cocktails in a hammock 24/7. That’s boredom disguised as a dream.

Real freedom is meaning with movement.
Doing things that matter, where you decide the rules.

That’s what we’re playing for.

See you next week.
Brendan
Xx

My work changes lives, here’s just a few recent examples:

  • A selection of clients winning Here

  • Learn how Sam from a handful of clients signed 5 clients from one event Here

  • Learn how Russell generated £32k of increased revenue in just 6 weeks Here

  • Hear from Craig who signed his first £30k client and scale from there Here

  • A selection of my clients speaking about their personal and business transformations: https://youtu.be/DefGWRjHrsA 

  • Tons more on my website here.

  • And my Linkedin here (scroll to featured section).

If you want to experience a profound transformation in your life and your business reply to this with the word ‘change’ or contact me here.

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