MINDSET, MONEY AND FREEDOM

3 Things to Change Your Life…

by Brendan Chaplin

Hey friend,

We’re really into the swing of things already in 2025. Lots of new clients joining me for coaching and already seeing big shifts in mind and business. What I notice is very often it’s business problems that present themselves but it’s personal challenges that are the cause. Maybe you’ve seen that too?

What are the true causes of your symptoms? Maybe today’s newsletter will help…

Here’s what we’re going to cover:

1. Pain and a brighter future.

2. How to use the backwards law for attracting the right clients.

3. Get rid of CAVES in your life!

Let’s make some moves :)

Xx

First some reader breakthroughs that you’ve kindly sent to me:

Alex says: "I read your post and felt this mix of discomfort and excitement. I realised I’ve been avoiding risk because I’m afraid of failing but really I’ve been failing by standing still. I decided to launch something that’s been sitting on my laptop for months and even if nothing comes of it, I feel different. Like I finally showed up for myself."

Tom Says: "So tired of waiting for permission or feeling like I need more qualifications. I already know enough, I just haven’t been acting on it. Actually forwarded the email to a friend because we were both talking about it."

Thanks to you both, forward to a friend is a great idea. Xx

MINDSET : 

Change happens when the pain of staying the same becomes greater than the pain of change.

It’s so much easier to stay where you are. Until it’s not.

When I was 19 working on building sites and on the evenings as a doorman the pain of that future was too much for me. I made a commitment to pursue my deep passion and become a full time martial artist.

Then something interesting happened.

Even though I’d only made the decision and was still in the lag period before it became a reality my life changed right then and there. I was in less pain because I could see a brighter future for myself. Because I’d fully committed.

You can’t fake this stuff.

But you can accept and even amplify the pain instead of ignoring it. To drive the change you really want in your life.

MONEY:

The Backwards Law is an important one for coaches and business growth.

“The more you pursue something, the more you reinforce the fact that you lack it, ultimately making it harder to attain” (Mark Manson).

In simple terms, the harder you chase happiness, success, or calmness, the more elusive they become. Instead choose to accept where you are and from there you can grow.

What does this mean for coaches? Well lots of things. It runs right through you as a person and into your business.

The harder you chase clients, the more you repel them.

Desperation doesn’t sell. All it does is show a lack of confidence and trust in yourself or your programme and people can really sense that energy.

Instead here’s the play. Focus on showing up, adding value, and building relationships, over the long term. Not today, not even this month. Be calm, be consistent and clients naturally gravitate toward you. Start conversations based on serving people.

I’ve said it before you cannot fake this. We are here to help people not to sell. So help people and guess what you will sell.

Calm confidence is very attractive. The less you force the sale, the more the right clients want to work with you.

The reality is people buy certainty. If you’re calm, grounded, and not pushing, you exude confidence in your results.

Then things open up for you.

FREEDOM:

Caves are people that are:

Constantly Against Virtually Everything.

You don’t want them around you. It will kill your joy and your energy. If you have a team it will kill your project.

I’ve been around a fair few of these people in my time, I’m sure you have too. Every time it goes the same way.

They might be talented but they are toxic.

If you want freedom, be ruthless.

Xx

My work changes lives, here’s just a few recent examples:

• A selection of clients winning Here. 

• Learn how Sam from a handful of clients signed 5 clients from one event Here. 

• Learn how Russell generated £32k of increased revenue in just 6 weeks Here. 

• Hear from Craig who signed his first £30k client and scale from there Here. 

• A selection of my clients speaking about their personal and business transformations: https://youtu.be/DefGWRjHrsA 

• Tons more on my website here.

• And my Linkedin here (scroll to featured section).

If you want to experience a profound transformation in your life and your business reply to this with the word ‘change’ or contact me here.

Did this newsletter help you get a breakthrough in some way? Reply to this email and tell me how, I’d really appreciate it.

Follow me on my Socials for More Content

I post daily on Linkedin covering all things online business, working from anywhere, and generally improving yourself and achieving freedom.

Click HERE to follow me.

Read my latest posts here.

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• The 4 Online Coaching Business Models.

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