- Mindset, Money and Freedom by Brendan Chaplin
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- MMF #22: This is why you're getting crickets from your content. Stop posting and learn this first.
MMF #22: This is why you're getting crickets from your content. Stop posting and learn this first.
Brendan Chaplin
October 19, 2024
MINDSET, MONEY AND FREEDOM
3 Things to Change Your Life…
by Brendan Chaplin
Hey friend,
Hope you’re great. I think this could be one of the very best MMF’s to date, here’s what’s in store…
You’re three topics:
You are in sales (whether you like it or not).
Why your content is missing the mark.
Starting your business for ZERO investment.
And a quick question.
I’m putting together a comprehensive programme for how to coach people at a super high level. It’s not a business programme it’s a skill development programme bringing together 20 years of behavioural psychology and leadership, and sharing how my clients are signing £10-50k clients through their traits and behaviours, not posting all day on socials.
I need your help with the name. Which one of the two below do you prefer? Click one you like the best, it would really help me out.
Which name do you prefer? |
Right let’s make moves.
B.
Xx
Podcast Interview:
I was interviewed by Richard Husseiny for his podcast ‘Untapped Potential’, you can check it out here, the episode is called True Coaching is Working as a Partnership. We covered some cool stuff including what I call ‘The Equality Principle’. I think you’ll enjoy it.
MINDSET :
Whether you like it or not you’re in sales.
My advice - embrace it, get good at it, understand what you’re selling, and get on with it.
If you’re a salesperson your job is to sell ‘the thing’. That’s an easy one.
But what about some other roles. What ‘sale’ are they working for?
The founder. Invest in me, work for me, buy me.
Customer service. We care.
The investor. Take my money, I care.
The teacher. Work hard to get a job.
The dentist. Brush your teeth and do your extras.
The doctor. Eat healthily and exercise.
My 6 year old twins sell me everyday on “one more story” at bedtime.
My wife? Too sensitive to mention :)
Once you understand that your main role is sales and persuasion the whole thing gets easier.
Daniel Pink said it so beautifully.
Selling…is more urgent, more important, and in its own sweet way more beautiful than we realise.
The ability to move others to exchange what they have for whet we have is crucial to our survival and happiness.
It has helped our species evolve, lifted our living standards, and enhanced our daily lives.
The capacity to sell isn’t some unnatural adaptation to the merciless world of commerce.
Selling is fundamentally human.
MONEY:
Not all content is created equally.
We must use different content for different purposes. And different content for difference purposes.
The reason your content misses its mark is that it’s talking to someone at the entirely wrong level.
In my coaching I teach people about levels of sophistication in the marketplace.
If your audience doesn’t know they have a problem yet, what’s the point in talking to them about your magical solution to the problem they don’t even know they have?
Example: In 1990 imagine talking to the mass market about the internet. How would that have gone down? It’s not that your product is wrong or poor it’s that your message is not pitched int he right way.
Here’s your three line content strategy across all platforms.
Top of Funnel (TOF) - Make people aware of their problems.
Middle of Funnel (MOF) - Show people how to solve their problems.
Bottom of Funnel (BOF) - Show people how your product works and how they can find out more.
Let’s say you post 10x per week.
Do the following:
4 x TOF, 4x MOF, and 2x BOF.
Simple.
Implement this for 180 days straight and you’ll have a waiting list of clients.
FREEDOM:
It costs zero to start a business.
Yet so many people don’t start one because they think they need a load of cash to get ahead.
I’ve never had external investment at the start of any business. They’ve all been bootstrapped from a zero start.
It takes zero £ to send emails.
It takes zero £ to meet on zoom.
It takes zero £ to open a Canva account.
It takes zero to have a conversation and make a sale.
It takes zero to set up a Linkedin, Insta or any social media account.
No more holding back, no more excuses.
When you’re ready here’s 4 ways I can help you…
Apply to work with me. I will partner with you to launch, build and scale your online business. Click here to find out more.
Learn how to sign High Value Clients with my masterclass here.
Book a 121 Coaching Session with me. Whatever your dreams, struggles or challenges be they financial, personal, physical, or a combination we will figure them out and create a rebuilt human. Click here to find out more.
Sponsor this newsletter and get your message in front of over 11,000 coaches, experts and entrepreneurs. Click here for more info.
Follow me on my Socials for More Content
I post daily on Linkedin covering all things online business, working from anywhere, and generally improving yourself and achieving freedom.
Click HERE to follow me.
Read my latest posts here.
Here’s a few you might enjoy.
90 seconds to change your life…
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Come on, be honest with me…what’s your Next BIG goal in Business or Life? Click the one that resonates the most with you :)
What's Your Next Business or Life Goal |