MMF #24: Are you living in a padded cage that you can't escape? and how to build powerful partnerships.

Hey friend,

Top 3 most challenging emails I’ve ever written today.

Written with love, always.

Let’s get straight into it.

B.

Xx

MINDSET : 

It amazes me how people will do so much to avoid doing what actually needs to be done.

Most of the time the path to your goals is pretty simple. It’s just made more complex by people trying to sell you something.

Let me explain.

If you want to lose weight you already know what to do. Eat clean and move your body.

If you want to grow your wealth you know you need to put your money to work in the markets and leave it there for a long time. Compound growth.

Want to get better at sports - keep showing up.

And if you want to build your income you know you need to be opening conversations with people. And you need to keep doing it for the next few years and then hire other people to do it.

But if we know it why don’t we do it?

Because it’s tough. And it hurts today.

The pleasure is further down the line. The pain is now.

So we avoid the pain and block out the fact that we wont get the pleasure.

Or we make up a narrative that we don’t want the pleasure any more.

We look for excuses and reasons. We start to use language like “I can’t do it now because…”

Or even worse we use values as excuses.

“It wouldn’t be fair for my family if I was working that hard.”

The beauty of that last sentence and ones like it is that nobody can challenge you. It’s the ultimate get out isn’t it? But inside you know. And it hurts you everyday.

When we use values as excuses we are creating a cage with padded bars for ourselves to live in. So we can see out of it and see other people doing what we want but we give ourselves permission to never do it ourselves.

Here’s the reality. If you want the life you don’t currently have then stop hiding from the brutally simple hard work that just needs doing.

Stop using values as excuses. Stop creating sophisticated unchallengeable narratives for yourself that only serve to give you a long term pain instead of pleasure.

My job is to challenge you. With love, because I desperately want you to win.

In my coaching I work with what I call a ‘straight line strategy’ model. When a new client joins we sit down for an hour and map out the quickest possible route to get to their goals. Now of course within this conversation the reality of life is discussed. Things like family, life balance etc.

And from that discussion comes the strategy which we then break into manageable chunks.

In other words.

1. Here’s the plan.

2. Here’s the key to the padded cage.

3. Here’s the group of people that will make sure you love the journey and never go back to the cage again.

(Yes it happens - people often willingly re-open the cage, walk back in, lock the door behind them and throw the key our of reach).

And we identify those narratives right there and then and call them out for what they are. So that you can never use them again and you have the support network to get through it.

Question: Are you in that cage and would you like to change that?

MONEY:

We are still not getting ‘collaboration over competition’.

It’s one of my core pillars.

There are people, brands and companies that have literally every customer you could ever handle. They could be one phone call or message away.

But your ego or fear of rejection prevents you from picking up the phone.

Partners are one of the very best ways to grow.

Don’t ignore this strategy.

FREEDOM:

Everything you want in life is on the other side of discipline and courage.

The discipline to get in shape.

To open conversations.

To build it.

Freedom is born from doing that work.

What is it you’re avoiding?

As I type this I feel like it’s a strong and challenging post today. That’s my job, I’m good with that, but please understand that I really do want you to win and get everything you want in your life.

And if you want my help just reply to this post with the word ‘HELP’ or click here to message me that same word.

Much love,

Brendan Xx

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